2.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration, to report aggregate information to our advertisers to record session information and/or to assist you in answering questions in connection with the quotation process. This may in some instances only be statistical data about how you browse our website.
2.2 For the same reason, we may obtain information about your website usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. Cookies help us to improve our website and to deliver a better and more personalised service. They enable us:
2.2.1 to estimate usage numbers and patterns;
2.2.2 to store information about your preferences, and so allow us to customise our website according to your individual interests; and
2.2.3 to recognise you when you return to the website.
2.3 The following cookies are used in the Website:
Analytic Tool Third Party Tool
Brief description as to why this analytic tool is required
Google Analytics: Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. We use it to track how users navigate through our website e.g. what pages are performing well/badly, what browsers perform best, the average time a person spends on our website etc.
Google Adwords :Google Adwords Conversion Tracking allows us to determine our best performing Adwords campaigns. The conversion tracking involves placing a cookie on a user's computer when he/she clicks on an ad. Then, if the user clicks on your ad and reaches one of your conversion pages, a successful conversion is recorded.
2.5 For further information on cookies and how you can adjust settings in your browser, click 'HELP' on your browser or visit www.allaboutcookies.org.